10 Questions to Evaluate Social Media
Why utilize social media?
About 2 years ago, social media began to allow businesses to continue building relationships with their customers even after the sale is finished.
What is social media?
A term used to describe a new standard in media. It consists simply of conversations exchanged between people online. In a more complex sense it is the use of web-based and mobile technologies to turn communication into interactive dialogue.
Do I need a blog?
Blog is an abbreviated word for web-log, which is a web-based journal and corporate tool for communicating with customers or employees to share knowledge and expertise. Yes – An effective social media campaign is somehow participating in the conversation.
What is a social media campaign?
Applying smart integration with the proper social media channels that suit your brand image, the product/service you are trying to promote and its value. Also selecting the social media channel that will bring about the positive feedback you are looking for.
Do you monitor social media?
Both monitoring and measurement should be a part of your social media strategy. Monitoring is the process of continuous discovery of conversations with the purpose of engaging and collaborating. Measurement is more concerned with metrics over a specified time period. Measurement is crucial for benchmarking and tracking your success over time, monitoring, on the other hand, lets you listen and respond in real-time.
How do you measure ROI?
Qualitative - determine what you want to measure, whether it’s a corporate reputation, conversations or customer relationships, you can…
- Increase your outreach
- Let your consumer know more about your organization
- Engage consumers in a dialogue and make it easy for them to share
- Cut costs
- Drive revenue
Quantitative - if the goal is to measure traffic, sales or SEO ranking, we can take a more exact approach. Google Analytics is a free tool to help analyze your company’s blog traffic, subscriber count, keyword optimization and additional trends.
How do you build an audience?
- Links to your social media accounts should appear on your website.
- Include links to social media platforms in your email signature or automatic welcome emails.
- Use call to action buttons such as “Find us on Facebook” or “Connect via Twitter.”
- Make it easy for users to find you on their social media platform of choice.
Are there any guarantees?
We are marketing to people, and it's hard to say what they will like/not like, or what might happen in the world that will affect behavior. However, all the major search engines are moving towards displaying search results from your website and all the major social media and news channels. We will make our best efforts to bring you the most effective channels and strategies. Social media is certainly guaranteed to stay as the next generation of Internet Marketing.
Why learn all this stuff?
You will learn how to get significant social traffic and interest to your website.
What about Search Engine Optimization?
There is some debate in the SEO community regarding social media and the impact it has on the search engine results pages. It can take some time to build up your relationships and accounts, but in the end you will see the benefit.
